NDTV to Launch Mobile Channel-"NDTV Active"

NDTV is launching a new personalized mobile channel called "NDTV Active" in collaboration with July Systems, a provider of mobile solutions for media, entertainment, and sports brands. NDTV Active will offer users a personalized, interactive, and completely customizable multimedia mobile experience. Claiming to be a first-of-its-kind, the channel will offer personalized sports, business and entertainment news, 'real-time' video updates, photo galleries, personalized alerts, cricket scores, interactive services like polls, comments, sharing with friends, content downloads, and more. According to Sanjay Trehan, CEO of NDTV Convergence, the new mobile channel will give users a new way to interact with the NDTV brand and stay in touch with the latest news and favorite shows, anytime and anywhere. 'NDTV Active' is expected to be launched in the coming weeks, and will be available to subscribers of most major Indian mobile operators. V2